If you run a business that has the potential to become a million-dollar empire soon, then you should give in everything to take it to that stage. The chances you don’t take today will become the opportunities you could never make use of. So, instead of regretting later, take every possible chance you can today and make it count. Start with promoting your business online through SEO. The important question here is — should I hire an SEO agency? Or a freelancer will be enough to take things forward and get your business the desired outcomes? It’s a complicated question and should be dealt with accordingly.
If you have a business that’s already doing good numbers and you want to take it to the next level, then it’s better to hire an agency as you have enough financial backing to pay agency charges. But if you have just started a business that’s hardly doing any sales, then you can go ahead with an individual. It’s completely your choice, so analyze your present financial situation and make a call depending on how well your business is doing and how far you want to take it in the coming year.